Starting in September, an effort to create a directory of businesses in Midtown will begin. City representatives will go door to door to businesses along Orange Avenue, Dr. Martin Luther King Jr. Boulevard, and Dr. Mary McLeod Bethune Boulevard with the goal of obtaining basic contact information, including business name, owner’s name, address, phone number, email address, website, business type. This will be done in two phases over a 12-week period. The City of Daytona Beach hired Gold Marketing Communications, an advertisement agency with a long history of working with the city’s Downtown Development Authority, to conduct the project. Businesses on board Black-owned businesses welcome the idea and hope that it boosts business. Maurice Hymes owns Back to Life Barbershop at 727 Dr. Mary McLeod Bethune Blvd (historically Second Avenue), next to the popular eatery Bethune Grille.